OUAT Entertainment
OUAT Entertainment
Once Upon A Time….Entertainment!
Who are we?
Our company has been producing casual games for 11 years (more than 40 games on different platforms: Interactive DVD, DS, PS2, Wii, iPhone, iPad… ) for many renown publishers (Ubisoft, Atari, Universal, Hasbro …). Since 2008, we produced our own casual games: Miss Teri Tales series (3 titles); pure hidden, Eden’s quest.
In the last 12 months we have almost exclusively invested and concentrated ourselves on casual social games on Facebook. The social games market is booming. Among the 500 million Facebook members recorded in/of June 2010, more than half play social games! Europe is still to conquer…
Our approach?
- Publishing: ‘Casual’ social games. Our first game on Facebook launched on July 1st: Totally Spies Fashion Agents. Four social games will follow by the end of 2010.
- Public targeted: Women and youngsters for starters!
- Technical Platform: a series of mutualized modular tools (called OUAT System)
- Marketing: rely on mainstream European brands and on powerful 'viralization’ mechanisms integrated in our games (cf User Generated Content for iloveyourgame)
Our Business Model?
The business model of our social games is mainly ‘freemium’ which relies on 'iteming'.
Mainly Iteming
It will represent 80% of our income. It depends on the following principles:
- Enlist a good number of DAU (Daily Active Users)
- Turn 2% to 5% of these players into clients (paying users)
- ARPPU (Average Revenue Per Paying User) of $/€10 to $/€15 per month, ie, an average of $/€2 to $/€3 per year per DAU
Offers (sponsorship) and advertising on our Facebook games represent less than 10 percent of our revenues, but this should rise in the coming years.
Pervasive Gaming
In the next 6 months, we will also launch our games on our own URL, and we are considering to create mobile applications adapted from our Facebook games (Androïd, iPhone, iPad versions).
Something Special?
The Capacity to Think Ahead and Innovate
Innovation is at the heart of OUAT's DNA. For 11 years, we have been forerunners in the casual gaming market.
In our current projects, we are innovating in:
- The production of the first Facebook game based on a TV series: Totally Spies! (an animated series of Marathon Media), present in 120 countries worldwide (French TV series with the highest broadcast in the world!) and with 500,000 fans on the website totallyspies.com. We also dealt a co-publishing partnership with TF1 for French release.
iloveyourgame (own IP ). This application offers games created by computer graphic artists on our tools. The computer graphic artists are the first to ‘viralise’ their games and become the most active promoters of the application!
- We are the first to produce an authentic ‘serious game’ on Facebook: KAÏSHA (own IP). Kaïsha (which means ‘company’ in Japanese) is a game aimed at 13 to 16 years old, to discover what it is to work in an innovative and modern company. This game is co-produced with French Ministry of Education and sponsored by prestigious French companies like EDF, SNCF, etc. These companies will play their roles in the game as in real life.
The Team
The Managing Team
Our managing team consists of experienced people from the entertainment world and is cemented by their passion for social games.
- Frédérique Doumic, the unifying CEO: Frédérique co-founded OUAT Entertainment with Sébastien Doumic in 1999. She started her career as an auditor at Arthur Andersen, then was in charge of youth programs at France 3, and then became Director of the multimedia department of France Télévision. She is a graduate of EDHEC Business School.
- Sébastien Doumic, the vision: Sébastien is the Senior Vice-President of OUAT. He spent a good part of his career in communication outside media and multimedia and was then a consultant pioneer of the Web applications. He is fascinated by innovation and canned food…
- Fabrice Passaquay, the tranquil force 3.0: Fabrice joined OUAT in June, 2009 to participate in the online adventure. Fabrice is the online Vice President of Distribution and Chief Technical Officer, a job for which he is qualified after having occupied various managerial positions at Framfab, Cap Gemini, Ernst and Young, Boonty, Cafe.com and F4. He is a graduate of EPITA engineering school.
- Florian Ferrier or Mr. Active Creative Guy! Florian joined OUAT Entertainment in January, 2009 as Artistic Director. Illustrator, scenarist, director, and novelist, he worked for 20 years in animation for companies such as Gaumont, Dargaud and Moonscoop… but when it comes to social and casual games, he is the best of us all! He is a graduate of Beaux Arts.
Project teams
They are ‘project owners’, game designers, artists, community manager, animators, programmers html, flash and C++. They are 20, mainly located in our Angoulême studio. They are talented and have worked with us for years. They are motivated and love to work together!
Our ambition
We are targeting a leader position in the European casual social games market.
